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Privacy Policy

This privacy policy sets out how Aspen of Hereford Ltd uses and protects any information that you give Aspen of Hereford Ltd when you use this website. Aspen of Hereford Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Aspen of Hereford Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect and why
We may collect the following information:

Name - Used when contacting as well as for delivery
Card Billing Address - Needed for card security checks
Delivery Address - Used for delivery of order
Email Address - Order confirmation & updates as well as tracking updates from carriers, if opted in we will also send email newsletters to this address
Phone Number - Some carriers may use this to provide tracking updates & we may use it to contact the customer regarding the order
For the exhaustive list of cookies we collect see the List of cookies we collect section.

Who we share your data with and why

Your data maybe shared with 3rd party companies falling into the following categories

Payment processing - These are companies who process card details for payment
Order processing & accounting - These companies provide tools & software to allow for the processing and storage of customer orders
Carriers - These companies are provided with details regarding the delivery of orders and supplying said customers with tracking details

Advertising on other websites

Occasionally we may use advertising that will show you products from our website on other websites you visit. The information shared to provide this is completely anonymous and does not contain any personal details. If you wish to disable these adverts please see the section regarding cookies below.

Abandoned carts

We will store customer carts on the website for no longer than 60 days and send a single email reminder providing a link to return back to your cart

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails to users who have provide us with permission to do so, about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

we will always ask you to opt in with regards to personal details for marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information unless we are required by law to do so. 

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will correct any information found to be incorrect.

If you do not wish to have information collected you may also make use of this tool by google to prevent google cookies from collecting data


Cookies are small files stored on your web browser that allow us to receive information and for certain parts of the website to work (such as the basket)

Please be aware that cookies can not harm your computer. We will not use cookies to store any personal or secure information (such as credit card numbers). But we may encrypt and gather information from cookies regarding website usage to help us identify and fix website issues and to show you product you may be interested in.

We do have relationships with carefully selected third party companies who may set cookies for use in re-marketing to allow us to show you adverts that relate to products you are interested in. If you wish to opt out please click here (please bear in mind we are not responsible for the content of third party websites)

Many modern browsers may also allow you to opt out globally or site by site from cookies. If you wish to do this please check the help section of your browser to see if this is a feature and if so how to use it.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.